This policy applies as between you, the User of this website and HowOptimize.com the owner and provider of this website. This policy applies to our use of any and all data collected by us in relation to your use of the website.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

"Data" means collectively all information that you submit to the HowOptimize.com via the Website. This definition shall, where applicable, incorporate the definitions provided in the United States Law;

"Cookie" means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in Clause 12;

"User" means any third party that accesses the Website and is not employed by HowOptimize.com and acting in the course of their employment; and

"Website" means the website that you are currently using (HowOptimize.com) and any sub-domains of this site (e.g. subdomain.HowOptimize.com) unless expressly excluded by their own terms and conditions.

2. Scope of this Policy

This Policy applies only to the actions of HowOptimize.com and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

3. Data Collected

Without limitation, any of the following Data may be collected by this Website from time to time:

  • 3.1 [name;]
  • 3.2 [date of birth;]
  • 3.3 [gender;]
  • 3.4 [job title;]
  • 3.5 [profession;]
  • 3.6 [contact information such as email addresses and telephone numbers;]
  • 3.7 [demographic information such as post code, preferences and interests;]
  • 3.8 [financial information such as credit / debit card numbers;]
  • 3.9 [IP address (automatically collected);]
  • 3.10 [web browser type and version (automatically collected);]
  • 3.11 [operating system (automatically collected);]
  • 3.12 [a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected); and]

4. Our Use of Data

  • 4.1 Any personal Data you submit will be retained by HowOptimize.com.
  • 4.2 Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties. This [includes] OR [does not include] our affiliates and / or other companies within our group.
  • 4.3 All personal Data is stored securely. Fore more details on security see Clause 11 below.
  • 4.4 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
  • 4.4.1 [internal record keeping;]
  • 4.4.2 [improvement of our products / services;]
  • 4.4.3 [transmission by email of promotional materials that may be of interest to you;]
  • 4.4.4 [contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website.]

5. Third Party Websites and Services

  • 5.1 HowOptimize.com may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services [do not] have access to certain personal Data provided by Users of this Website.
  • 5.2 [Any Data used by such parties is used only to the extent required by them to perform the services that HowOptimize.com requests. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy.]

6. Links to Other Websites

This Website may, from time to time, provide links to other websites. HowOptimize.com has no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.

7. Changes of Business Ownership and Control

  • 7.1 HowOptimize.com may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of HowOptimize.com. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
  • 7.2 In the event that any Data submitted by Users is to be transferred in such a manner, you will [not] be contacted in advance and informed of the changes. [When contacted you [not] be given the choice to have your Data deleted or withheld from the new owner or controller.]

8. Controlling Use of Your Data

Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

  • 8.1 use of Data for direct marketing purposes; and
  • 8.2 sharing Data with third parties.

9. Your Right to Withhold Information

  • 9.1 You may access [certain areas of] the Website without providing any Data at all. [However, to use all features and functions available on the Website you may be required to submit certain Data.]
  • 9.2 You may restrict your internet browser's use of Cookies. For more information see Clause 12.

10. Accessing your own Data

You have the right to ask for a copy of any of your personal Data held by HowOptimize.com.

11. Security

  • 11.1 Data security is of great importance to HowOptimize.com and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

12. Cookies

  • 12.1 This Website may place and access certain first party Cookies on your computer. First party cookies are those placed directly by HowOptimize.com via this Website and are used only by HowOptimize.com. HowOptimize.com uses Cookies to improve your experience of using the Website and to improve our range of [products] AND/OR [services]. HowOptimize.com has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
  • 12.2 By using this Website you may receive certain third party Cookies on your computer. Third party cookies are those placed by websites and/or parties other than HowOptimize.com. Third party cookies are used on this Website for advertising services and are detailed in full below. These cookies are not integral to the services provided by the Website.
  • 12.3 All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
  • 12.4 Before [any] Cookies are placed on your computer[, subject to sub-Clause 12.5] AND/OR [sub-Clause 12.8], you will be presented with pop-up, message bar etc. requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling HowOptimize.com to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended. [You will be given the opportunity to allow only first party Cookies and block third party Cookies.]
  • 12.5 [Certain features of the Website depend upon Cookies to function. These Cookies are shown below. Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser's settings as detailed below.]
  • 12.6 The following Cookies may be placed on your computer:

DoubleClick DART Cookie

Google, as a third party vendor, uses cookies to serve ads on HowOptimize.com. Google's use of the DART cookie enables it to serve ads to users based on their visit to HowOptimize.com and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL - http://www.google.com/privacy_ads.html Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include Google Adsense.

These third-party ad servers or ad networks use technology to the advertisements and links that appear on HowOptimize.com send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.

HowOptimize.com has no access to or control over these cookies that are used by third-party advertisers. You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.

HowOptimize.com's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.

  • 12.7 This Website uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. This, in turn, enables us to improve the Website and the [products] AND/OR [services] offered through it. You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website, it does enable us to continually improve our business.
  • 12.8 The analytics services used by this Website use Cookies to gather the required information. [Certain of these Cookies may be placed immediately when you decide to visit the Website and it may not be possible to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below.]
  • 12.9 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
  • 12.10 You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
  • 12.11 It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

13. Changes to this Policy

HowOptimize.com reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.