Backlinks are one of most important signal for ranking in search engines. Backlinks are also known as incoming links or inbound links. Last decade, every backlinks are counted. Today, only quality and natural backlinks are counted. When talking about backlink, most of the time, people are penalized from wrong link build practices.
You have to be very careful.
There are many ways to get backlinks to your website. Just doing a search in Google, you can get a list 100 ways on building backlinks, but most of them are not working today. Rather than spending your time and resources on building backlink, you should focus on writing high quality content and you will get strong natural backlinks.
Providing quality content and value to the users is the only way we believe that it is always work all the time. If you want to try other ways such as guest blogging, links from friends/partners and so on. Here are some useful tips for you:
Black hat practices may work for short time and your website will get penalized by search engines. For long run, use only white hat techniques.
When you want to try new technique that you know exactly what the result you will you. You should test it with a testing website because you can create a new website to test with very little money. If something go wrong, your main website do not effected. After testing, you will have your own case studies.
There is no magic or short cut to success. If you have just created your new website, the chances of getting fast and natural links are almost zero. You will have to build one by one and drive relevant traffic to your website.
There are several types of bad backlinks you should avoid (1) Links from pages with thin content. (2) Links from website that don’t provide value to users such as social bookmarking websites, article directories and so on. (3) Links in comments. If you are posting spam comments like all over the internet. It will look spam. Nobody likes spam, and neither Google. You will lose your website’s reputation. (4) Links from irrelevant websites and content.