Skype.com Analytical Review
Skype | Free calls to friends and family
Length: 40 character(s)
Nicely done! Your website title is between 10 and 70 characters. Make sure the title is accurately describe the page's content and unique for each page on your site.
Title Tag tells both users and search engines what the topic of a particular page is.
Stay in touch with your family and friends for free on Skype. Download Skype today to chat and call on desktop and mobile.
Length: 122 character(s)
Well done! Your meta description is between 70 and 160 characters. Make sure the description is accurately summarize the page's content and unique for each page on your site.
Description Meta Tag gives user and search engines a summary of what the page is about.
Meta keywords tag is not found.
That is right! You do not use meta keywords. Google, Yahoo and Bing do not use the keywords meta tag in web search ranking anymore. Using keywords tag has a high chance of negative ranking impacts if it is overstuff.
Keywords Meta Tag is outdated method for search engines and provides no benefit for ranking.
Good! Your website takes advantage of Og Properties.
Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
- <H1> Skype keeps the world talking. Call, message and share whatever you want for free.
- <H1> Transform the way you work
- <H2> Everyday chat
- <H2> Everyday chat
- <H2> Everything you want to share
- <H2> Call mobiles and landlines
- <H2> Call mobiles and landlines
- <H2> Everyone together
- <H2> Millions of people use Skype every day
- <H2> Get Skype today and stay in touch with friends, family and colleagues.
- <H4> Enjoy collaborating with your colleagues over Skype.
More than one H1 are found on the Webpage.
You do not use heading tags (<H1> to <H6>) to structure your content. For best practices, use only one <H1> per page and using heading tags are for making it easier to navigate through your document not only SEO. Do not use too many heading tags on a page. It can make it hard for users to scan the content.
Heading Tags are used to present structure on the page to users. It beginning with <H1>, the most important, and ending with <H6>, the least important.
Total: 13 image(s)
8 image(s) are missing "alt" atributes.
|<img class="heroIllustration" src="http://www.skypeassets.com/content/dam/scom/images/newhome/homepage-header-v3.jpg" alt=""/>|
|<img class="heroIllustration" src="http://www.skypeassets.com/content/dam/scom/images/newhome/homepage-header-mobile-v3.jpg" alt=""/>|
|<img src="http://www.skypeassets.com/content/dam/scom/images/skype-for-business/business-homepage-promo.jpg" alt="Skype for Business" class=" imageFluid imageFluidDesktop " style="...">|
|<img src="http://www.skypeassets.com/content/dam/scom/images/newhome/iPhone_white_813x1114.png" alt="Everyday chat" class=" imageFluid imageFluidDesktop " style="...">|
|<img src="http://www.skypeassets.com/content/dam/scom/images/newhome/laptop_1536x812.png" alt="Everything you want to share" class=" imageFluid imageFluidDesktop " style="...">|
|<img src="http://www.skypeassets.com/content/dam/scom/images/newhome/mobile_1047x523.png" alt="" class="noMobile " style="...">|
|<img src="http://www.skypeassets.com/content/dam/scom/images/newhome/Surface_1047x523.png" alt="Call mobiles and landline" class=" " style="...">|
|<img src="http://www.skypeassets.com/content/dam/scom/images/newhome/Xbox_controller_1536x857.png" alt="" class=" imageFluid imageFluidDesktop " style="...">|
|<img src="http://www.skypeassets.com/content/dam/scom/images/newhome/Xbox_device_1536x857.png" alt="" class=" imageFluid imageFluidDesktop " style="...">|
|<img src="http://www.skypeassets.com/content/dam/scom/images/newhome/Xbox_TV_1536x857.png" alt="Everyone together" class=" imageFluid imageFluidDesktop " style="...">|
|<img src="http://www.skypeassets.com/content/dam/scom/images/newhome/icon-devices-v2.png" alt="" class=" imageFluid imageFluidDesktop " style="...">|
|<img src="http://metrics.skype.com/b/ss/skypeglobalprod/1/H.25--NS/0" height="1" width="1" style="..." alt=""/>|
|<img alt="" width="1" height="1" src="//c.microsoft.com/trans_pixel.aspx"/>|
There are some images do not have "alt" attribute (alternative text). Alt is very useful for screen reader, it provides information about the picture.
Alt Attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.
Text is 27.02% of HTML code.
Well done! Text/Html ratio on your website is between 20% to 80%.
Text/Html ratio represents the percentage of actual text and code in a webpage.
Great! Your website is using GZIP compression. This will make your web page load faster and provide better user experience.
Gzip is the most popular and effective compression method at this time. For Apache, the module configuring gzip is depended on your version Apache 1.3 uses mod_gzip while Apache 2.x uses mod_deflate.
Great! Your website has robots.txt file.
Robots.txt is a file which you can specific the folder or file for search engine spiders to crawl and where are restricted. The robots.txt must be placed in the root directory of your site.
Www.skype.com and skype.com redirect to the same page.
Nicely done! Your website is accessible with and without www and redirect to the same page. Search engines consider www and without www as two different websites which make duplication.
WWW Resolve is a redirection in the server configuration to either force WWW before the domain name or not.
Your site does not use HTTP Secure.
Your website do not use HTTP Secure. For migration your website from HTTP to HTTPS, you should read this guide Secure your site with HTTPS at Google Support. Now, Google is starting to use HTTPS as a ranking signal and encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. For now it's only a very lightweight signal.
HTTPS (Hypertext Transfer Protocol Secure) is a communications protocol for secure communication over a computer network on the Internet.
Your site has friendly URL structure.
Well done! you are using user friendly URL structure.
URL Rewrite is creating rules to generate friendly URL structure for dynamic sites.
The site's IP address: 220.127.116.11 is redirected to skype.com
Great! your website IP address redirects to your website.
IP Canonicalization is redirection of your website's IP to your website's URL.
Found 1 sitemap(s):
Well done! Your website has XML sitemap(s).
XML Sitemap allows you to inform search engines about URLs on your website that are available for crawling. Therefore, the search engines able to crawl the site more intelligently.
Congratulation! Your website is listed in DMOZ.
The Open Directory Project called DMOZ , is supposed to be the highest authority directory.
Underscore ( _ ) is not found in the URL.
Perfect! No underscore is detected in your URLs. For better understanding, you should read this Underscore Vs Dashe in URL .
Google recommends that you use hyphens ( - ) instead of underscores ( _ ) in your URLs.
A list of keywords that is generated from your website.
Keywords Cloud provides you an idea of frequently recurring keywords on your website.
For best SEO practice, your targeted keyword should be included in title tag, description tag, H1 tag and your website's content.
Keywords Consistency table provides you the information about keyword consistency in your website.
Well done! Your website has a favicon. Favicon is very useful for users in term of usability and also important for build brand awareness. Favicon should be 16px by 16px for standard screens, and 32px by 32px for retina screens.
Favicon also known as a shortcut icon, website icon, tab icon or bookmark icon, is a file containing one or more small icons and associated with a particular website.
Length : 5 character(s)
Great! Your domain name length is less than 15 characters. In general, short domain names are easier to remember and share.
Domain length should not longer than 15 characters.
Your page size: 67 KB
(World average page size is 320 KB)
Great! Your page size is less than 320 KB, an average page size on the internet. The page size effects page loading time. The smaller the faster, but you also need to keep balance between user experience and page size.
The average page size on the internet is 320 KB.
Nicely done! Your website is loading fast.
Load time is a very important factor in search ranking algorithms, user’s experience and conversion rate.
Skype.com has custom 404 page.
Great! Your website has custom 404 error page. Having a custom 404 page that kindly guides users back to a working page can greatly improve a user's experience.
The 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site.
Well done! Your website has a Doctype.
The DOCTYPE tells a validator which version of HTML to use in checking the document's syntax and tells the browser how to render the page in standards compliant mode.
Well done! Your website has charset Attribute.
Without HTML charset Attribute, the browser may not know the character encoding and not able to render correctly.
Nicely done! your website specifies the language declaration.
Language declaration is used for the text to speech converter, and rendering the page correctly.
No flash is found.
Great! We found no Flash content on your website.
Most of Flash contents are not crawlable by search engines.
No iframe is found.
Great! We found no iframe on your website. Iframe causes problems for search engines to crawl the content.
Iframe is an HTML document embedded inside another HTML document on a website.
Inline CSS is detected.
Your website has inline CSS. You should add them into external CSS for better performance. In the real world, using external files generally make the page load faster because CSS files are cached by the browser. CSS that are inlined in HTML documents get downloaded every time the HTML document is requested. The size of the HTML document is reduced without increasing the number of HTTP requests.
Inlined CSS is adding a styling to individual HTML elements using <style> tags.
Found 1 external CSS file(s)
|1||<link rel="stylesheet" href="http://www.skypeassets.com/apollo/css/common.css?v=2.0.187"/>|
Nicely done! Your website has few CSS file. Combined files are a way to reduce the number of HTTP requests and make page load faster.
External CSS is a separate style sheet file where you can declare all the styles that you want to use on your website. You then link to the external style sheet within the web page.
|3||<script src="http://www.skypeassets.com/apollo/lib/require.js" data-main="http://www.skypeassets.com/apollo/js/scom/main.js">|
No deprecated HTML is detected.
Great! No deprecated HTML is found in your website.
Deprecated tags are those that have been replaced by other, newer, HTML constructs and they become obsolete.
No nested table is detected.
Well done! Your website is not using nested table. Nested table causes page load slower and rendering issues. For best practice, it is recommended to use CSS for layout.
Nested table is an HTML table that has another table inside it.
5 error(s) and 2 warning(s)
Your website has errors after W3C validity checked. See skype.com W3C Check for full report. W3C validation is important for browser compatibility and site usability.
W3C Validity checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML etc.
No email address in plain text is found.
Good! No plain text email address on your website. Here is a quick guide on How To Protect From Email Address Harvesting .
Many bad bots scrape email addresses from web page and plain text email addresses are like to be spammed.
Your site does not take advantage of Dublin Core Schema.
Your website does not take advantage of Dublin Core Schema. You can learn more at Dublincore.org .
The Dublin Core Schema is a small set of vocabulary terms that can be used to describe web resources such as video, images, web pages, etc. as well as physical resources such as books or CDs, and objects like artworks.
No print-friendly CSS is found.
We could not find a Print-friendly CSS in your website. You should read this guide on How to Create a Print-friendly CSS for Your Website .
Printing-friendly CSS provides the users the friendly printing experience.
Your Site's IP: 18.104.22.168 is not listed in any blacklist(s).
Great! Your mail server IP address is not listed in anti-spam database. If your mail server IP address has been blacklisted, some email you send may not be delivered and will be marked as spam.
IP Blacklist is a feature that check to see whether your IP address is listed on an anti-spam database or not.
Well done! your web server signature is turned off. Showing the server signature will be giving potential hackers an easier way to identify how to hack your system.
Server signature is displayed on error pages including 404 Not Found, 403 Access Forbidden pages by default.
Server IP: 22.214.171.124
Location: United States.
|Country Name||United States|
|Google Map||Server Location on Map|
The search engines take geolocation of server into account. If your server IP address comes from UK, and your top-level domain is .co.uk, then you are probably based in United Kingdom. Your website will also load faster for users in United Kingdom
Nicely done, your website is safe. No malware or phishing has been detected by Google Safe Browsing.
Safe Browsing is a Google service that check URLs against Google's constantly updated lists of suspected phishing and malware website.
Great! Your website has the green trust rating status from WOT.
WOT displays a colored traffic light next to website links to show you which sites people trust for safe searching, surfing and shopping online: green for good, red for bad, and yellow as a warning to be cautious. See more detail at WOT™ .
Today, millions of people are browsing websites on their smartphone. Make your site look great on mobile devices to offer your users a full mobile experience.
Today, millions of people are browsing websites on their tablet device. Make your site look great on tablet devices to offer your users a full tablet experience.
Meta Viewport Tag
No Flash Content
Well done! Your website is mobile friendly. Mobile-friendly websites is crucial for web optimization in this modern day.